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The team was afforded some time to undertake discovery activities. This provided us with a better understanding of what the client desired in the initial product as well as understanding the competitive landscape.
Video capability in the initial minimum viable product was likely to be problematic to create so telehealth consults were to be done by phone with details entered into the current medical CRM called ‘Best Practice’. Doing this also allowed the generation of prescriptions and referrals that could be inserted into the app via API. Research also highlighted some benefits in collecting existing medical information during sign up to minimise consult times for users and this function was added into the sign up flow.
We divided the design into prioritized features - focusing first on native app development followed by the web app and brochure site. As part of this, we worked with our in house development team and Automed to implement cost effective solutions to design problems.
User flows were for all new functions on the app were created. A emphasis was placed on aligning these across the webapp and native app to limit build time.
Wireframes were created for all elements of the native app refine the user flows and interactions.
Wireframes were created for all elements of the webapp and brochure site.
As wireframes were signed off, the client reconsidered their product strategy and chose to integrate all telehealth into there current medical app. This led to an integration of the telehealth functions of the service into the existing Our Medical health app, eliminating the web app functionality.
This change meant that we removed some of the flows that already existed in the Our Medical health app to avoid duplicating pre-existing features. The telehealth task flows and services were then changed to fit into the Our Medical health app.
This flowed into a reduction of functionalities in the brochure site and web app, including removing the login and web account flows.
Once these changes had been made, the client shifted strategy again and asked that the telehealth service be moved to separate app.
Working on a compressed timeline, we redesigned the UI for the brochure site and native and web apps to be in line with the new brand guidelines.
Despite some changes, the MVP was successfully launched within the timeframe.
While changes to the product strategy were somewhat frustrating, focusing on the essential features for the MVP brought into focus the need for solid UX fundamentals. These rolling changes also reiterated the need for design to ensure there was clear communication with in-house and external development teams, product owners and clients.
I also learnt that leveraging previous work can significantly trim down lead time in design and development. Improvements are iterative - while the interface may be similar to begin with solid fundamentals can create familiarity in an app family that then be grown to meet the products needs.